One of the most important fundamental assumptions of scientific futurology is: The future is what we cannot know. No matter, how much you invest: No proponent, indifferent how much he or she is animated with the future, can tell you what will come.
What does this mean?
We share the belief, that our world will become more complex. Most markets are very dynamic already today and we have to fight an increasing uncertainty – as the global economy is a densely interconnected system. But: 1. We have never sat at a table with a „system“. Change always bases on humans, to be more concrete: on decisions. We regard our customers as entrepreneurs in enterprises and take the perspective of the agent – despite all “systemic” dependencies – seriously. And 2.: If nobody can know, how the future will be, prognoses do not make sense anymore. The result of this discretion is our motto: Anticipation instead of prediction. Because in global, complex environments, prognoses are failing more and more often; despite big data.
Chance favors only the prepared mind
Louis Pasteur, 1854